DELEÓN Tequila Opening Acts Pledge to Empower the Next Generation of DJs

DELEÓN Tequila is cranking up the volume on creativity with the launch of the DELEÓN Tequila Opening Acts Pledge—a groundbreaking initiative designed to give rising DJs the exposure, mentorship, and resources they need to rise to the top. In partnership with BET Media Group, Andre Power’s Link Up, and UnitedMasters, this bold new program is about more than just music—it's about giving artists real opportunities to own their sound and shine.

From the Studio to the Spotlight at the 2025 BET Awards

At the heart of the DELEÓN Tequila Opening Acts Pledge is the chance for one standout DJ to perform live on the BET Awards 2025 red carpet on June 9. It’s a once-in-a-lifetime opportunity to showcase their skills in front of industry tastemakers, top artists, and a global audience.

The winner will also participate in an exclusive content shoot on May 12, offering even more exposure and the chance to share their story and creative journey with the world.

Now through April 14, DJs aged 25 and up can enter at https://spiritspromos.com/portfolio/dj-contest.

“With the DELEÓN Tequila Opening Acts Pledge, we’re not just supporting rising DJs—we’re giving them the tools, access, and platforms to take their sound further,” said Ari Anderman, DELEÓN Tequila Brand Director.

A National Movement with Link Up

To take this energy nationwide, DELEÓN is hitting the road with Andre Power, founder of the community-driven music collective Link Up. After launching in Houston, the tour continues in Atlanta, Philadelphia, and Los Angeles, where local DJs will take over setlists, perform for fresh audiences, and receive mentorship from Power himself.

“As a DJ, you're not just playing music—you’re creating a moment,” said Power. “This collaboration is all about putting emerging DJs in spaces that matter, where their voices can be heard and their careers can grow.”

Real Resources, Real Results

This isn’t just a one-night gig. The DELEÓN Tequila Opening Acts Pledge is committed to long-term growth by giving DJs real tools to elevate their careers:

• 1,000 UnitedMasters SELECT subscriptions for premium music distribution, brand-building, and direct industry connections
• 500 hours of studio time in Los Angeles and New York City
• Mentorship with some of the music industry's most respected leaders

This is about creating lasting change—not just hype.

Celebrate Boldly

DELEÓN Tequila is built on boldness—from its premium craft to its commitment to culture. Through its Bold Spirits, Rise platform, DELEÓN continues to elevate creative communities and push boundaries beyond the bottle.

Want to toast to bold moves at home? Try the DELEÓN 75, a fresh take on a classic cocktail:

DELEÓN 75 Recipe

Whether you're spinning tracks or toasting to your next chapter, the DELEÓN 75 is your go-to cocktail for any celebration. Elevated, crisp, and undeniably bold.

Ingredients:

• 1 oz DELEÓN Reposado Tequila
• 0.5 oz Agave Syrup
• 0.5 oz Fresh Lemon Juice
• 1.5 oz Sparkling Wine
• Garnish: Mint sprig & Lemon slice
• Glassware: Coupe glass

Preparation:

Add DELEÓN Reposado, agave syrup, and lemon juice to a shaker with ice. Shake gently and strain into a chilled coupe. Top with sparkling wine. Garnish with mint and a lemon slice.

Tasting Notes: Bright citrus meets silky agave, with bubbles that elevate every sip. It's a bold twist on the classic champagne cocktail—with a DELEÓN edge.

Final Call

If you're a DJ ready to break through—or know someone who is—apply before April 14. This could be your moment to rise, perform on one of the biggest cultural stages in the world, and be mentored by the industry’s best.

➡️ Apply now for the Opening Acts Pledge

Follow @deleontequila on Instagram and join the #BoldSpiritsRise movement as it travels across the country, spotlighting the next wave of sound-makers, risk-takers, and culture-shapers.