Buchanan’s Whisky Celebrates Austin’s 200% Soccer Spirit with New Campaign

Soccer season is heating up in the U.S., and Buchanan’s Whisky is raising a glass to the vibrant spirit of Austin, Texas. Known for their passion and dedication, Austin's soccer fans, dubbed the "200%ers," are at the heart of Buchanan's new "Give it 200%" campaign. As the official Scotch Whisky of Austin FC, Buchanan’s is celebrating the fans’ unique culture and unwavering loyalty to their team.

The 200% Spirit of Austin FC

The campaign kicks off with a captivating short film that captures the essence of the 200%ers, showcasing their unyielding support for Austin FC and their cultural pride. This film, featuring local artist Marcos Morales, highlights the vibrant community spirit as Morales collaborates with fans to create a Tifo—a giant fan-made banner—symbolizing the strong family bonds formed through the love of soccer. The film beautifully illustrates how these fans bring their culture and creativity to the game, reflecting their identity as Hispanic Americans.

Linda Lagos Morales, Director of Buchanan's Whisky, shares her enthusiasm for the campaign: “With this film, Buchanan’s Whisky aims to offer Hispanic American soccer fans a spirit that matches their own—one that celebrates duality in culture, shows up with passion, and always gives it 200%.” The campaign is not just about supporting the team; it’s about embracing the cultural heritage and dynamic spirit that defines Austin’s soccer fans.

What’s Next for Austin FC Fans?

The celebration doesn’t stop with the film. Later this summer, Austin soccer fans can look forward to a citywide soccer takeover and the creation of a custom Buchanan’s x Austin FC pennant. This event will offer even more opportunities for fans to immerse themselves in the 200% soccer spirit and celebrate their love for the game and their city.

Conclusion

Buchanan’s Whisky’s "Give it 200%" campaign is a heartfelt tribute to the Austin FC fans who go above and beyond for their team. With a focus on culture, passion, and community, this campaign is a testament to the power of soccer to bring people together and celebrate the unique spirit of Austin. Whether you're a soccer fanatic or a whisky lover, this campaign invites you to join in and give it 200%.

To experience the 200% spirit firsthand, follow @Buchananswhisky on Instagram.